Otherside Brewing has announced the appointment of Braden Loader – current Head of Brand & Partnerships – to the role of General Manager.
Having an accrued 10 years’ experience in the beer and live music industries, Loader joined the Triple-1-Three Group in 2021 to oversee brand and partnership activity across Otherside and the Group’s venue businesses. He will now take the helm of Otherside Brewing – inclusive of brewing operations and Otherside venues – reporting to Triple-1-Three’s Managing Director, James Legge.
The move comes at a time of expansion for the Group, having recently launched the Otherside Brew Lounge in Terminal 2 of Perth Airport, and merging its brewing business with Nowhereman Brewing Co.
Coinciding with the changes, former Nowhereman General Manager and current Otherside Head of Sales, Pia Poynton will be departing the company to pursue an external industry opportunity.