LOCAL ARTIST launches otherside’s CREATIVE RELEASE art initiative

 
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Work from Maylands based artist Will Kitely features on the first Otherside Brewing Co. Creative Release, Headliner.

Will, who grew up in the Perth hills, said his work reflects the connection between the landscape of the hills and the bright, hoppy and complex palate of the Headliner Double IPA.

“The pine, citrus and the hops in the IIPA reminded me of the lull of summer,” he said, “as those sea breezes slowly roll up towards the Perth Hills releasing the pollen of Darlington’s old pine trees far and wide.”

Otherside Brewing Co. Marketing Manager Steve Finney said the Creative Release series is something everyone at Otherside is really excited about, and that Will’s work suited the beer perfectly.

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“It’s a great opener for the Creative Release,” Steve said, “his work reflects Headliner’s colouring and flavour profile and is a striking design for a big, bold beer.”

Commenting on the collaboration, Will said “As an emerging artist this collaboration has been amazing for me. It’s provided an opportunity to share my art with the world and has also provided a platform for people to experience my artwork in more visceral ways than just observing a picture. Together we’ve been able to create an experience, a story and a feeling. That is truly fulfilling to me. “ William said.

We are stoked to have you in the Tapped by Otherside fam, Will!

Applications for our Creative Release are open now! Apply here.

 
 
 
 
 
Tom Jockel